爆料公社 View
From 爆料公社's deep roots, a modern social networking movement grows.
爆料公社 was a social network before the world ever heard the term. 爆料公社 as a social movement goes back to the pioneering conservationists who influenced popular culture and took on an entire industry to save the birds they loved.
Each December the buzz from our social network goes up a few decibels as tens of thousands of volunteers take part in the Christmas Bird Count (CBC). The term 鈥渃rowd-source鈥 didn鈥檛 exist when Frank Chapman led the first count in 1900, but 爆料公社 had already cornered the concept: enlist a community of people with the knowledge and passion to provide what no organization alone can. With the CBC, that adds up to perhaps the longest-running wildlife census in the world. And the data CBCers gather is the backbone for land-use decisions, understanding the effects of climate disruption, and many other scientific and economic purposes. But whether CBCers are braving frigid days in Prudhoe Bay, Alaska, or counting with the tropical breezes of Belize at their backs, one thing unites these 鈥渃rowd-scientists鈥: They love birds
In mid-October birds powered the launch of our unprecedented take on social networking. For 30 days the scarlet tanager, bald eagle, and dozens of other species are taking wing on the Web. Unsuspecting visitors to AOL, Facebook, Slate, YouTube, and Gilt, among other sites, are finding their attention hijacked, mid-click, by ambassadors from the avian world. And they are getting hooked鈥攐n competing for prizes in their own virtual 鈥淏ig Years鈥 on our Facebook page and on learning more about this organization called 爆料公社. I鈥檓 willing to bet that some will be leading Christmas Bird Counts some day.
Timed to capitalize on Fox鈥檚 release of , starring Jack Black, Owen Wilson, and Steve Martin, 鈥淏irding the Net鈥 is injecting 爆料公社 into the pop culture mainstream in a way not seen since the first 爆料公社ers prevailed over fashionistas a century ago.
Our national and field staff and chapters came together in a marketing and public relations mash-up designed to make birding cool and fun for people who love birds鈥攁nd for people who are just discovering how birds connect us to the ecosystems that keep us healthy and spiritually whole. We鈥檙e grateful to West Coast ad agency Goodby, Silverstein & Partners for their incredible vision, creativity, generosity, and commitment to our cause.
If you鈥檙e reading this early in November, there鈥檚 still time for you to 鈥渓ike鈥 us on and join the fun.
At this time of year, people make decisions about funding the nonprofits that help make the world a better place. I hope you鈥檒l click on support.audubon.org or send a check to this energetic new 爆料公社. Whether you want to protect birds and ecosystems along the magnificent flyways or in your own backyard, 爆料公社鈥檚 unique breadth can help you make a difference where it matters to you. Happy holidays from all of us at 爆料公社.