爆料公社 Centers Got Creative When the Pandemic Made In-Person Meetings Impossible

In Texas, 爆料公社 nature centers had to re-invent their engagement strategies to reach the communities around them, and found a whole new audience in the process.

Spring is a busy time for migrating birds and . Hundreds of people flock to 爆料公社's nature centers in the state to spot the first Painted Buntings of the season. School children visit in groups of sixty or more a day to learn more about birds and nature as the center educators inspire the next generation of biologists and conservationists.

This year, the Texas centers were preparing for another eventful spring and summer鈥攖hen, the pandemic hit.

In mid-March, 爆料公社 centers throughout the nation closed to prevent the spread of COVID-19, rendering them unable to continue in-person programs. Some centers in Texas like the  were able to keep their trails open for a short time; others, like the  had to close down completely.

Not knowing when they would return to in-person programming, center staff worked to connect with the public online. Yvette Stewart, 爆料公社 Texas鈥 community outreach coordinator, recounts how they all felt about this sudden change.

鈥淭o lose an entire season of that (in-person interaction) was kind of devastating for a lot of us,鈥 says Stewart. 鈥淏ut then, pretty quickly after that, we switched into high gear and started planning.鈥

The preparation involved numerous messages through staff chat channels, weekly calls, and with all the centers and 爆料公社 Texas. From virtual field trips to virtual encounters with animals, each of the centers made sure their plans included engaging online content for all ages. 

Trinity River 爆料公社 Center in Dallas focused its efforts on reaching thousands of children who attended their academic program, . Jacob Poinsett, the center鈥檚 academic programs manager, and Trinity River staff launched a pilot program of a virtual field trip filled with learning opportunities via Zoom breakout sessions and nature worksheets. Poinsett says the children were more than happy to engage with birds in a new (and virtual) way.

Thirty miles west, took this time to shine the spotlight on their resident animals鈥攖heir salamander, turtles, snakes, and birds of prey that live at the center. Staff leaned heavily on social media platforms to reach the public and post on Facebook to share fun facts about these 鈥榗elebrity鈥 animals. One particular bird caught the eyes of social media: the center鈥檚 resident . Julie Collins, the center鈥檚 director, was happily surprised by his fame from videos and photos of him.

鈥淗e seems to just really touch on people鈥檚 favoritism around birds and different species,鈥 says Collins. 鈥淚t鈥檚 amazing to me that this one simple bird is liked around the world.鈥

And in San Antonio, Mitchell Lake 爆料公社 Center pivoted from their physical workshops to offering webinars for the public. The staff focused on topics that were fitting to people鈥檚 interests, including birding by ear, growing native plants, and birding for beginners. Angel Poe, the center鈥檚 education specialist, spearheaded these programs and discovered a new online audience to complement the center鈥檚 faithful members.

鈥淲e鈥檝e been able to reach hundreds of more people that we weren鈥檛 able to reach before with these programs, so that鈥檚 been extremely exciting,鈥 says Poe. 鈥淲e鈥檝e had people come from Spain, all over the country, and even people that moved away from San Antonio to reconnect with our center.鈥

These webinars were also a chance for all of the Texas centers to collaborate, as they hosted a series of virtual events together.

Though center staff eagerly anticipate reopening to the public, the steps they took to connect with their communities while they were closed will be an integral component of their work going forward. They hope to complement their in-person programs with webinars and Facebook Live, especially for those who still cannot make it out to the physical grounds. And with new dedicated audiences that found the centers' programming from online engagement come new opportunities for continued engagement with birds and other animals to even more people than ever before. 

For updates on the centers' re-opening plans, please visit their respective websites  , and .