Ready for Superb Owl Sunday?

It's a play-on-words that Stephen Colbert can't refuse. And neither can we.

While the rest of the nation eagerly anticipates Super Bowl Sunday, 爆料公社 sees things a little differently this week. We鈥檙e ramping up to celebrate Superb Owl Sunday.

Yes, you read that right. Why the word games? The NFL is infamous for aggressively enforcing its trademark on 鈥淪uper Bowl,鈥 litigating the living daylights out of anyone who uses the phrase in a promotion without coughing up a fee.

In response to the unsportsmanlike behavior, people got creative, generating a meme that will surely enter the Pantheon of Internet Funnies: Image macros of owls talking about football.

The meme will only get bigger with Stephen Colbert鈥檚 launch last night of , which will include an appearance tonight by 爆料公社 President and CEO David Yarnold and a 鈥榮uperb owl鈥 from .

The Colbert Report
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Join in on the Superb Owl week fun and check out our memes below. Not content being a spectator? Head over to our  and post your favorite photo of a Superb Owl.