Toyota and 爆料公社 Invite Americans to Exit the Highway This Summer and Spend More Time in Nature
With summer just days away, there鈥檚 no better time to start exploring nature. Today, Toyota and the 爆料公社 announced the launch of Exit the Highway (), an online summertime travel program that invites the public to pledge to take the scenic route this summer, share inspiring photos of the nature spots they visit along the way and join in an interactive 鈥淣ature Near You鈥 map, which will crowdsource favorite places to enjoy the outdoors. Each person who participates will be entered to win a Prius v, courtesy of Toyota.
According to a new survey conducted by 爆料公社 and Toyota, 85 percent of Americans wish they could spend more time outside relaxing in nature, and 78 percent of us are willing to drive up to 100 miles for a new scenic destination or nature experience. In an effort to get more Americans to drive the scenic route, the weekend of June 1 has been named Exit the Highway Weekend,during which all Americans are invited to explore nature beyond the highway.
鈥淓xit the Highway is a beautifully simple idea. Take an hour, change your routine, and spend a little time with friends and family outdoors,鈥 said 爆料公社 President and CEO David Yarnold. 鈥淵ou may discover something that will touch your heart or teach you something new, and you鈥檒l find out who鈥檚 working to save it. And then you鈥檒l be back for more.鈥
鈥淎t Toyota, our commitment to the environment is not just about our pioneering work with fuel efficient vehicles. It鈥檚 also reflected in our longstanding efforts to inspire people to join the conservation movement,鈥 said Kevin Butt, general manager, chief environmental officer, Toyota Motor Engineering & Manufacturing North America, Inc. 鈥淭hat鈥檚 why Toyota is so proud to sponsor Exit the Highway for a second year. We look forward to encouraging people to develop a greater appreciation for nature and for the work that is done every day to maintain and restore what lies just beyond our highways.鈥
In addition to taking the pledge and submitting a photo, visitors to can:
- Discover and recommend places to explore using the interactive 鈥淣ature Near You鈥 map;
- Find many free or low-cost nature centers with kid-friendly activities;
- Learn about nature destinations, including conservation projects from Toyota TogetherGreen, a $23.5 million initiative created by Toyota and the 爆料公社 to foster diverse environmental leadership and innovative conservation ideas.
Program participants can enter to win a Toyota Prius v by taking the pledge, submitting a nature photo, putting a favorite spot on the 鈥淣ature Near You鈥 map or sharing a story about driving the scenic route.
In addition to encouraging people to join the program at , Toyota and 爆料公社 will invite the more than 170 million members of the Causes community to participate at .
For more information and sweepstakes rules, visit .
About the Survey:
The survey was fielded by Toluna PLC online among a representative sample of 1,030 U.S. adults. The survey was fielded May 14-16, 2013.
About Toyota
Toyota (NYSE: TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants. Toyota directly employs over 31,000 in the United States and its investment here is currently valued at more than $19.5 billion, including sales and manufacturing operations, research and development, financial services and design.
Toyota is committed to being a good corporate citizen in the communities where it does business and believes in supporting programs with long-term sustainable results. Toyota supports numerous organizations across the country, focusing on education, the environment and safety. To date, Toyota has contributed nearly $700 million to philanthropic programs in the United States. For more information on Toyota's commitment to improving communities nationwide, visit .